Nacho Lorenzo
Brand and marketing at Karma Studio
Ignacio Lorenzo Hernández, Nacho, is a co-founder of Karma Studio and leads brand and marketing: ranking on Google, social media, advertising, content and growth.
About Nacho
In March 2026 he founded Karma Studio in Ceuta with Carlos Aleu, so that small shops have someone to handle the digital side without having to know about technology. His part is the one that faces outwards: how each business presents itself on Google, on social media and in ads.
On the blog he writes about SEO, social media, advertising and growth for small businesses, so that an owner can make decisions without jargon.
What he leads at Karma
What he leads
Each service has its own page with what it includes and what it costs.
Brand
The voice and look of Karma, and those of each business in its copy, posts and ads.
Ranking on Google
One article a week, the Google Business Profile kept up to date and reviews answered.
Social media
Each business’s posting calendar, with content created with AI.
Advertising
Campaigns on Google and Meta: who sees them, with what message and how much is invested.
Content
What gets published on the Karma blog and on each client’s blog.
On the blog
What he writes
The articles are written in Spanish.
Factura electrónica obligatoria: cómo evitar multas en tu pyme
2 Oct 2026
CRM para pymes en Ceuta: qué es y cómo elegirlo
11 Sep 2026
Cómo crear una estrategia de contenidos para tu pyme, paso a paso
25 Ago 2026
Por qué tu web no aparece en Google: 8 causas y cómo solucionarlas
25 Ago 2026
Cómo mejorar la tasa de conversión de tu web sin gastar más en publicidad
25 Ago 2026
Cómo hacer publicidad en Facebook para tu negocio, paso a paso
25 Ago 2026
¿Cuánto cuesta la publicidad en Instagram? Presupuesto real para pymes y autónomos
25 Ago 2026
¿Cuánto cuesta anunciarse en Google Ads? De qué depende realmente tu inversión
25 Ago 2026
7 errores comunes en Google Ads que están malgastando tu presupuesto
25 Ago 2026
El Kit Digital se acaba: qué hacer cuando termine tu ayuda y cómo elegir tu nuevo proveedor digital
25 Ago 2026
Cómo aparecer en Google Maps gratis con tu negocio, paso a paso
25 Ago 2026
Cómo aparecer primero en Google Maps: factores del ranking local
25 Ago 2026Background
From web agency to platform
Karma starts as a web design agency: websites for small businesses and freelancers, one at a time.
Founds Karma Studio in Ceuta with Carlos Aleu. The agency becomes a platform: website, Google, social media, ads and invoicing in one place.
Karma Studio wins 3rd place at the Demo Day of the Impulsa Startup programme, run by the Ceuta Chamber of Commerce. See the award →
Leads brand and marketing at Karma Studio.
The team
Karma is two founders
No call centres: when you write to Karma, one of the two of us replies.
Carlos Aleu
Co-founder · CDO/CDROLeads product and technology: websites, the platform, AI and VeriFactu.
Meet Carlos →